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“We want you to get twice your money’s worth. If we’ve made a $600 guitar and you’re like, ‘I’d have paid $1,200,’ that’s a home run”: Jack Higginbotham on why PRS needed a CEO, and why it’s him

September 16
“We want you to get twice your money’s worth. If we’ve made a $600 guitar and you’re like, ‘I’d have paid $1,200,’ that’s a home run”: Jack Higginbotham on why PRS needed a CEO, and why it’s him

Jack Higginbotham’s life changed the night he met Paul Reed Smith eating a slice of pizza down on Main Street in 1983. He went home and told his girlfriend – now his wife – that the guy was going places. When Smith set u

Electric guitars & ampsIndustry & business
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