Three pins, and nearly every signal in this business passes through them.

The magazine is named after the cable: the microphone in the booth, the line to the desk, the DMX run that fires the lights. Studio, stage and rig share the same cable. Most magazines pick one of the three. This one covers all of it, because the people we read do too — the engineer mixing a record on Tuesday is on front of house by Saturday.

Around a hundred and sixty sources, in English, Japanese, Spanish, German, French, Chinese and Italian: makers and their release notes, reviewers who put a hand on the thing, studios and touring crews, the producers and collectives surfacing this month and the scenes they came out of. Synths and modular, plugins and DAWs, guitars and drums, microphones, monitors, PA and lighting. What the trade is talking about is counted and plotted. The editor's letter has just started; it will find its rhythm.

For each story: a headline, a short excerpt, one picture and the link out. We never reprint the article, and the picture belongs to the maker or the photographer. A German review appears in German and a Japanese one in Japanese, as the writer published it; the link goes to the original.

Nothing is sold on this site. When a link leads to a shop, it is the maker's shop, not ours.

← XLR MAG Archive

Ari's TakeIndustry

How the Major Labels Use AI Fans To Market Music

10.21

This week, Ari is joined by Joe Lim, founder of Floodify, to unpack the controversial future of music marketing, burner accounts, AI clipping, and the tactics labels use to drive viral success.

AI in music Industry & business

Read at Ari's Take ↗

One letter a week, starting soon.

Latest

How the Major Labels Use AI Fans To Market Music

Related

GearApple’s latest acquisition suggests Logic Pro is getting Melodyne-style polyphonic note editing MusicRadar

IndustryMusic Publishing Catch Up: BMG & Concord Complete Landmark Merger, Global Publishing Revenue Grows by 9.6%, Major AI Lawsuits & More Synchtank

IndustryHow Deezer is Approaching AI Music And Payments Ari's Take

IndustryAI Music Is An Abomination – It’s Time We Stop Normalizing It Ari's Take

IndustryHow Major Label A&R Has Evolved and How Hit Songs Are Written Ari's Take

IndustryEverywhere At Once Raises £100,000 For Four Music And Youth Charities Pollstar