IQIndustry
How Semmel brought a Twitch techno festival to life in Berlin

German promoter Semmel Concerts is taking Techno Freitag, an electronic festival format born on Twitch, from livestream to live event, telling IQ that a bespoke marketing strategy aimed at the online…
Read at IQ ↗More from IQ on XLR MAG

IndustryTour news: Bon Jovi & Zach Bryan return to stadium circuit IQ

IndustryGlobal Promoters Report 2026 out now: 76 markets profiled IQ

IndustryOver 90% of French festivals troubled as weather-related issues rise, report finds IQ

IndustryUS gov’t sues California ticket broker over ‘depriving’ fans with $120m resale scheme IQ

IndustryMetal and punk the ‘strongest in a decade’ as DWP brings in 1 million to 2026 festivals IQ
