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Guitar Center is inviting players to test its new in-house guitar brand – but you’ll need to sign an NDA

September 11
Guitar Center is inviting players to test its new in-house guitar brand – but you’ll need to sign an NDA

Ever since becoming Guitar Center CEO in late 2023, Gabe Dalporto has been determined to turn the store’s fortunes around. His latest idea: an in-house guitar brand. It’s a plan that’s been mooted for some time, with the

Electric guitars & amps
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