The letter

One letter a week, starting soon.

The week's signal, what the makers shipped and what the reviewers heard, and the editor's note. No tracking, no ads, nothing else.

We keep your address, your language and the date you joined, nothing else. Every letter has a one-click unsubscribe link that deletes the record.

XLR MAGPartner kit

Partner kit · 2026 · for everyone who makes music happen

PLUG US IN.

Artists, bands, DJs, labels, studios, venues, festivals and makers of instruments, gear and software: everythingEverything you need to place XLR MAG on your site, your release, your poster and your box. One download.

DOWNLOAD THE KITZIP · 6.8 MB · logo, stickers, guide

The partner guide, the logo, 30 stickers, 5 plates and text templates

What is inside

The partner guide

12 pages: the deal, the plates, your site, your release, the XLR paragraph.

PDF · 2.8 MB

30 stickers, 5 platesLogo, 30 stickers, 5 plates

Rectangles, squares, circles, pills, a rack plate, a cable tag. PNG and vector PDF.SVG, PNG and vector PDF, in our colours.

First line of your release

Tag it before anything else.

Start the subject line and the first line of the release with “PRESS RELEASE ·” and one tag from the list, then a dash and your news. It tells us in a second who you are and where your story goes.Start the subject and the first line with “PRESS RELEASE ·” and one tag.

  • Artist
  • Band
  • DJ
  • Label
  • Studio
  • Venue
  • Festival
  • Event
  • Instrument
  • Gear
  • Software
  • Plugin
Artist, band, DJ

PRESS RELEASE · ARTIST — [Artist] releases “[Title]”, out [date]

Instrument, gear, software

PRESS RELEASE · INSTRUMENT — [Company] unveils [Product], shipping [date]

Festival, event

PRESS RELEASE · FESTIVAL — [Festival] [year] line-up, tickets on sale [date]

The deal

WE WRITE ABOUT YOU. YOU PLUG US IN.

  1. 1Send your tagged release, with the XLR paragraph at the endSend your release to [email protected] with the XLR paragraph
  2. 2We read it and, if it fits, publish it on xlrmag.comWe publish it on xlrmag.com if it fits
  3. 3We send you the link
  4. 4You place the plate, linked to our story, within 7 daysYou place the plate within 7 days
  5. 5Send us proof: a screenshot, a link, photos from the event. Required.

Step 5 · required

SHOW US IT’S ON.

Once our mark is up, send proof to [email protected] with the subject “Proof · [your name]”. This is a condition of every story we run.Send proof to [email protected], subject “Proof · [your name]”: a screenshot and link of your site, links to your posts, photos of the poster, backdrop and screen, a photo of the sleeve, box or tee.

  • Your siteA screenshot and the link to the page with the plate
  • Your postsThe link to each post or story that shares it
  • Your eventPhotos of the poster, the backdrop and the screen with our mark
  • Print and merchA photo of the sleeve, box, flyer or tee

For your press release

Copy the XLR paragraph.

Put it at the end of the release under “For XLR MAG”. Four versions, for artists, festivals, makers and labels, are in the kit.

For XLR MAG: when this story runs on xlrmag.com, [Name] will place the XLR MAG plate on [its website / the product page], linked to the XLR MAG story, and will credit “XLR MAG (xlrmag.com)” wherever the coverage is shared.